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Tips For Selling A Home During A Pandemic

tips for selling a home during a pandemic

Tips For Selling A Home During A Pandemic

Due to the COVID-19 virus selling a home during a pandemic while a little more challenging is still possible.  Homeowners need to protect their own health and the health of buyers while having showings.  Some homeowners are using virtual showing technologies, many markets are restricting showings to no more than one buyer group at a time and shorter overall showings.  Things like providing sanitizer, masks, gloves and more are more common in homes that are on the market and allowing in person showings.  This article explores what home sellers need to be doing to ensure a successful home sale during the COVID-19 pandemic.

The Common Home Selling Advice

This advice bears repeating since it is important for home sellers to have their home put its best foot forward when it comes to getting buyer attention.  Anything less can result in a home sitting with little attention from buyers and needing steep price cuts in order to get sold.  Regardless of the current state of the economy there will always be a need for people to buy and sell homes.  With internet access couple painting houseavailable at the touch of a few screens on a smart phone, buyers are savvier than ever when it comes to knowing about the price in relation to the value of a home.

Buyers will not overpay for a home and overpricing a home is a surefire to prevent a home from getting sold.  Pricing is based...

Options To Consider When A Home Won’t Sell

Options To Consider When A Home Won’t Sell

Options To Consider When A Home Won’t Sell

Selling a home requires the right preparation, right pricing and marketing to help get it sold.  Sometimes depending on the market or the seller’s requirement to sell at a certain price a home just may not get sold.  For example during the initial COVID related lockdowns many homeowners pulled their homes off of the market and those that stayed on the market saw their showing requests drop rapidly.  This article explores what homeowners can do when a home is not selling.

Take A Break

Sometimes there is a wrong time to have a house on the market and the COVID shutdowns can be a perfect example of when may not be the best time to try and sell one’s home.  Many home buyers concerned about the risks of the virus decided to stay home and not look at all.  Some home buyer’s also were temporarily out of work and highly concerned about whether they would get their jobs back once the lockdowns did end.  The result was there were not enough buyers ready to buy and unless a homeowner was selling their house for the bottom dollar the chance of getting an offer was greatly reduced.

Other times when real estate buyer traffic slows down includes the holiday season at the end of the year and during the summer break when many families are away on vacation.  These times also reflect a slow-down in general when fewer homes are selling.  If a homeowner is getting very little interest during these times it may be advisable to pull the home off of the market until...

Selling A Home While Going Through A Divorce

Selling A Home While Going Through A Divorce

Selling A Home While Going Through A Divorce

Whether this is a change that is for the better or there are still some issues to be worked out selling a home during a divorce can be challenging.  A home sale transaction is easier when all parties are cooperative with the sale, meaning the buyers and each of the sellers.  In a divorce situation that can be a little difficult especially if one spouse is still holding on or wishes to take an approach that is confrontational.  Whether the desire is to sell the home or for one party to keep it there are some considerations that need to be made and this article explores.

Deciding To Keep The Home

One of the primary deciding factors for keeping a home during a divorce is whether the spouse who will keep the home can continue to afford to pay for it.  If neither spouse can afford to keep the home independently then the answer is to sell the home.  Whichever spouse plans on keeping the home that decision must be made mutually or decided in court via attorneys.

The potential problem that comes when one spouse wishes to keep the home is that both spouses stay on the mortgage even after divorce.  While a divorce agreement can specify who keeps the home and who is responsible for paying for the home the lender can still look to both former spouses if payments are stopped and the credit score of the spouse who no longer is living in the home will be effected as well.  The deed which shows ownership of the home is easily changed when both parties agree to sign the document changing ownership but that does not work for the mortgage.  The spouse who will keep ownership...

Should You Sell Your Home To An iBuyer?

Should You Sell Your Home To An iBuyer?

Should You Sell Your Home To An iBuyer?

Many might be wondering what exactly is an iBuyer in the first place as most companies that offer the service don’t call themselves iBuyer by default.  iBuyer basically is a service provided by large real estate companies that seek to buy homes directly from the homeowner.  These companies imply they are making it easier for homeowners to sell their home without all the need for home preparation, marketing and whatnot.  While selling to an iBuyer may indeed be easier and quicker it does not come without a cost as this article explores.

What Is An iBuyer?

As noted above an iBuyer is usually a large corporation that is looking to buy homes to fix them up and then sell the house for a profit after repairs and updates have been made.  Some of the companies operating as iBuyers include Opendoor, Zillow Offers, Redfin and others.  The reason for the iBuyer name is that it is internet based like other products that add the extra i to their product name.  Most of these companies are using a computer generated algorithm to determine the price of a home and some might be familiar with the Zestimate that Zillow puts out for homes on their websites.  The computer generated number is just that, a number based on computerized data collected from recent sales around where a particular home is.  Those numbers are not always accurate and can leave homeowners confused with their over and underpricing.

iBuyers should be not confused with wholesale real estate investors (We Buy...

Marketing Remarks To Help A Home Sell

Marketing Remarks To Help A Home Sell

Marketing Remarks To Help A Home Sell

Marketing remarks are key to helping get a home sold.  While the pictures draw the buyer in the marketing remarks need to add to the whole marketing pictures so that the buyers want to take the next step and see the home in person.  With more buyers touring a home that means there will be a greater likelihood of getting a strong offer.  There are also marketing terms to avoid as they can turn away buyers who might otherwise be interested in the property.  This article looks at what kinds of marketing remarks work for home sellers and what language to avoid.

What Should The Marketing Remarks Tell About A Home?

Whereas the pictures of a home can convey a thousand words the words from those photos still cannot convey everything.  That is where the marketing remarks come in.  The marketing remarks are a chance to tell potential home buyers about those things not readily seen in pictures.  Have there been updates to parts of the home?  Then mention that.  Talk about the charm, the architecture and unique things of a home that will attract the buyer’s attention.  The pictures of the backyard may show the trees but do they really show the forest and the wildlife to the nature lover?  If not that is where the marketing remarks can add to the image.

Sellers should be using descriptive words that convey the openness of a house, the bright rooms and modern updates as applicable.  Where the photos give a visual description the marketing language needs to provide a verbal description about the things that are fun and interesting about the home.  If a home has a great kitchen and living area that makes...

What Must You Disclose When Selling A Home?

What Should Home Sellers Be Disclosing When Selling Their Home?

What Must You Disclose When Selling A Home?

Many states require the home seller to fill in a property disclosure form to help buyers understand the condition of a home.  Lack of disclosures or intentional non-disclosure of material facts can lead to lawsuits and in the extreme can even lead to the home seller being forced to buy the home back from the buyer.  So what exactly must a homeowner disclose to buyers on a home disclosure form and what are the consequences for a lack of disclosure?  This article explores the answer to those questions below.

What Is A Residential Property Disclosure Form?

Most states offer some sort of standard residential home disclosure form.  In that form homeowners are able to make note about the condition of things in their home like the roof, foundation, water issues, mold issues, who supplies the water, how is waste water handled, the HVAC system and more.  The disclosure form is sort of like a biographical disclosure of a home listing out the condition on all the important aspects of a home that a buyer would like to know about.  Many home inspectors will review the residential disclosure form to give them an idea of any potential areas they should focus on while inspecting.  

Who Has To Fill Out The Disclosure Form?

While every state has their own laws (and their own forms) on who should be filling out the disclosure form when selling a home there are some general rules that can apply.  If the home seller has lived in the home and is currently living in the home they should be filling out the disclosure form.  If the home seller lived in...

Podcast #7 Topic: Home Staging And Selling Your Home

Podcast 7 Home Staging

For this podcast Home Staging And Selling Your Home I sat down with Jo Potvin, Owner of Design To Market Home Staging. During our conversation we discussed home staging, quick staging tips, the benefits of home staging and more. This podcast is helpful for those about to sell a home who are wanting to learn about how to best position their home to sell.  The podcast was named one of the Top 5 Podcasts For Home Buyers by Investopedia.

I hope you enjoy the podcast and find it informative.  Please also consider sharing with those who may find it useful.

Listen via YouTube:

You can connect with Jo Potvin on Facebook,

You can connect with me on FacebookPinterestTwitterGoogle+LinkedIn, and Instagram.

About the author: The above...

Tips For Selling A Home As-Is

Tips For Selling A Home In As-Is Condition

Tips For Selling A Home As-Is

Selling a home as-is means the homeowner is not wanting to prepare the home for sale and usually that they will make no repairs for anything discovered during a home inspection.   There could be any number of reasons for selling a home as-is such as the home is an inherited home and the current owner does not have the time to get it sell ready, the homeowner may not have the financial means to prepare it or the homeowner prefers to let the buyer deal with updating the home.  Whatever the reason may be selling a home as-is can be done and this article takes a look at the best methods to do so.

Proper Pricing When Selling As-Is

When selling any home the price set for the home is a strong indicator of whether or not the home sale will be successful.  Overpricing a home is a sure fire way to make sure buyers steer clear of seeing the home and many will not even consider making an offer for fear they will be wasting their time.  It is even more important for the owner of a home being sold as-is to make sure their home is properly priced to reflect the amount of work that needs to be done.  Most home buyers are looking for move in ready homes and are ready to pay for that.  Those same home buyers may consider a home that is not move in ready providing that it is priced accordingly.

The as-is home can be bought using rehab mortgages that cover the purchase of the home as well as making repairs and updates to the home.  The home will still need to get inspected and appraised and the appraisal...

Selling Your Home For Sale By Owner

selling your home fsbo

Selling Your Home For Sale By Owner

Selling a home for sale by owner or FSBO means the homeowner is wanting to put their home on the market and try and find a buyer without the help of their own real estate agent.  Homeowners may be willing to work with an agent who brings a buyer or they may not instead preferring to work with a buyer who has no agent.  Oftentimes buyers who come with their own agent may already have an agreement in place to pay their agent so the seller does not need to be concerned with paying a commission on their side.  Whatever the reason may be for selling FBSO this article provides some tips and insights so homeowners can have a successful sale.

Preparation Is Important

Regardless of whether a homeowner is using a real estate agent or planning to sell for sale by owner getting a home properly prepared is critical.  A majority of home buyers are looking for homes that are move in ready.  A move in ready home is one where buyers don’t have to change carpet, don’t have to paint walls and may have to do as little cleaning as possible.  The best way to have a move in ready home is to use neutral paints on all walls, install new carpet and refinish hardwood floors with a modern color stain.  The instant buyers walk into the door of a home for sale is when they will start judging the quality of the home.  If walls are painted in bright non-traditional colors or the paint is worn and faded buyers may not be interested in what the home truly offers.

If the home requires repairs or updates those should be done prior to listing the home for sale.  Holes in walls, pet damage, windows that don’t open or won’t...

Things To Consider Before Downsizing

things to consider before downsizing

Things To Consider Before Downsizing

Whether you are an empty nester looking to reduce your footprint or just don’t want a large house downsizing may be a great way to save money and be more stress free by not having to deal with the extra expenses.  Smaller homes can mean smaller mortgages and smaller utility bills. Depending on the new location too more opportunities may open up to live in an area that is more walkable or that may have close by shopping thus making the home more convenient.  Whatever the reasons or desires for downsizing homeowners need to consider a number of aspects to make sure the decision is right for them.

Declutter

When going from a larger house to a smaller house the first consideration to be made relates to how much stuff one will be taking to the smaller house.  Furniture, kitchen wares, decorations, and other household items can easily be downsized since a smaller house will not have the space for all those items a larger house does.  Before even listing the larger house for sale the homeowner should sell or giveaway those items that are not needed or will not fit in the new house. 

Heirloom items can be passed onto children or other relatives who can make better use of them. Money obtained from selling collectibles that others may not have the appreciation for can be put to better use by the homeowners themselves.  As many who are downsizing are also close to retiring if not already retired extra money in a bank account from selling off excess items can make a great travel fund or home for salerainy day fund for future use.

...

Should You Sell Your Home Before You Buy A New One?

Should You Sell Your Home Before You Buy A New One?

Should You Sell Your Home First Before You Buy A New One?

When the time comes for a homeowner to consider buying a new home the thought comes to whether they should sell their current home first or buy the next home and then sell.  Whether they are buying to change locations, to upsize or downsize due to change in family size the decision to sell first or not is an important decision.  Homeowners have various factors to consider including whether they can afford two mortgages at the same time, whether they can find another home in time once their current home is under contract with a buyer, or do they have some place to move to temporarily if their house sells and closes before they can buy a new one. This article looks at the various options homeowners have when looking at the decision to sell their home first before buying a new one.

Affordability Should Be The Top Factor When Deciding To Sell A Home First

If a homeowner needs equity from their current house in order the make the down payment for their next house or the ability to pay two mortgages will severely hamper the household budget then the best choice is for the homeowner to sell their current home first and then find another home.  Depending on the market and how many homes are available for sale it may be easy for a homeowner to have their house under contract for sale and find another house to buy before they close.  The contract for closing can be arranged such that the homeowner can either stay in their current home until they close on the new home with agreement of the buyer or move into the new home before they close on the...

What Kind Of Price Reduction Makes Sense For A Home That Is Not Selling?

What Kind Of Price Reduction Makes Sense For A Home That Is Not Selling?

What Kind Of Price Reduction Makes Sense For A Home That Is Not Selling?

Two of the biggest reasons a home does not sell is due to overpricing and the condition of the home not being in move in ready shape for the average buyers.  Condition issues with a home can always be dealt with through proper pricing as for every home there is a buyer when the price is right. The main reason for lack of interest in any home is pricing.  Without the right price buyers won’t bother since it may be a waste of their time to negotiate if they don’t believe the seller would be willing to come down.  Thinking that any reduction in price will work is not the answer to an overpriced home, in fact the amount of reduction that must be made to a home is based on a few different factors like the current price of the home, how long it has been on them market and its current condition. This article will explore what kind of price reduction will be needed for a home that is not selling.

Why Does The Price Reduction Amount Make A Difference?

The amount of the price reduction is what will make the biggest difference when selling a house. Just as a one dollar price reduction will not make much difference when a home is priced in the hundred thousand dollar range neither will a price reduction of $1000, $5000 or even $10,000 make much difference in a home that is worth more than one million dollars. For a home priced at $505,000 reducing the price to $490,000 can have a big impact since that home will now show up in buyer searches where the price range is $500,000 and below.  Whereas prior to the price reduction buyers searching below the $500,000 range would never see the $505,000 home,...

Smart Tips For Having A Quick Spring Home Sale

Smart Tips For Having A Quick Spring Home Sale

As a Greater Cincinnati real estate agent I am asked often when is the best time to sell a home and how should I prepare my home to sell quickly.  In many real estate markets around the U.S., Cincinnati and Northern Kentucky included, Spring time is the best time to put a home on the market since that is the time the most buyers will be out looking for a home. No one really wants to have their home sit on the market for months and when the housing market is as strong as it is currently, homes should be selling in a short amount of time.  This article will share some tips for homeowners looking to sell their home during the spring time and the tips will help to get their home sold fast.

Pricing Is Critical

This is often repeated by many articles that address selling a home but bears repeating.  The price set for a home for sale is one of the key factors that determines how fast or how slow a home will sell.  Price a home too high and the buyers will ignore the home as if half the foundation has melted away.  After all no one wants to spend more on anything than they have to. Homes generally are not unique and if they are very unique then it is even harder to sell them since most home buyers don’t want an extremely unique house.  For most buyers one home is interchangeable with another home so long as it meets their basic wants/needs like bedroom count, bathroom count, kitchen amenities and more.  Sellers should...

10 Great Tips For Showing Your Home

10 Great Tips For Showing Your Home

Once your home has been prepared and is now on the multiple listing service (the MLS and all sites that get their listings from the MLS) the time comes to get ready for buyers to come and visit.  Whether you are planning on having an open house or prefer to just let agents walk through with their buyers having the home ready for when the buyers visit will go a long way to impressing those very buyers.  Sellers should not let the homebuyers down by showing what looks to be a great home in the pictures and video online but then the in person viewing is something completely different.  This article will provide home sellers with some great tips to make sure homebuyers leave with a great impression which can help make their decision of making an offer easier.

1.  Set The Stage

Not only does staging help portray a good image of the home for pictures it also helps the home show well for the in person visit.  Hiring a professional stager can help but a lot of staging tips can be picked up from the internet and used for any home.  Certainly newer furniture with matching curtains shown with modern colors can make a room pop but not everyone has the budget to buy or rent furniture just for staging purposes.

Instead homeowners should focus on cleaning up rooms by removing clutter, repainting walls if needed, replacing or refreshing flooring and making sure the furniture is positioned to show how open a...

6 Signs That Your Home Is Priced Too High

six signs that your home is priced too high

6 Signs That Your Home Is Priced Too High

The price of a home that is up for sale is one of the critical aspects of getting a home sold. Price a home too high and the right buyers will not even give a home a second look.  Instead the home will sit on the market without much interest and the longer it sits the more of a negative association will come with that home. Not that there may be anything wrong with the home but the longer it sits on the market then homebuyers automatically assume that something is wrong.  As a result it pays to make sure a home is priced right from the start and/or the homeowner is ready to adjust the price if the signs show the price to be too high.  This article explores some of the signs that may show that a home is priced too high.

Home Price Based On What You Paid And Upgrades Made

Just because you paid a certain amount for a home in the past does not mean it is currently worth that much.  Homes need continual upkeep and upgrading in order to retain their value.  As a homeowner lives in a home things wear out over time.  Furnaces lose efficiency, garage doors and their openers breakdown, carpets wear down, paint gets old.  If  no repairs or upgrades were made or no other updates of the home were done in any way since buying it the value may not be the same as the day it was purchased.  Certainly if the real estate market was on an uptrend from when the home was originally bought and then today it is put on the market to sell there could be some increase in value but not if the condition has not been maintained or improved throughout the time of ownership.  If...

Should You Sell Your Home To A “We Buy Houses For Cash” Company?

should you sell your house through a cash for house offer

Should You Sell Your Home To A “We Buy Houses For Cash” Company?

You may have seen the signs in passing while driving in parts of your town where they usually say “We Buy Houses For Cash” or “We Will Buy Your Home In Any Condition”. Sometimes the signs are properly printed signs whereas others are handwritten.  Also known as bandit signs since they are illegal to put up in many areas, these signs advertise to homeowners that regardless of the condition of their home they can give it to someone and get paid for it.  For some it may make more sense to invest in a few repairs and sell the home as-is on the local Multiple Listing Service or even For Sale By Owner.  For others though the we buy homes for cash buyer can represent a quick exit from a home that may not even be livable and is costing more money that it is worth. This article explores the cash for houses concept in more detail.

Wholesaling Houses

Just as in the retail market a wholesaler will buy items from the manufacturer and sell them down the line directly to retailers and make a profit along the way some of the we buy homes for cash buyers are wholesalers as well.  Those wholesalers don’t intend to buy the home themselves and are merely locking into contract the option to purchase a home with the goal of finding an investor who will actually buy the home for cash at a price over what the wholesaler is in contract with the homeowner for.  The wholesaler does intend to make a quick profit by re-assigning the purchase contract to another buyer and hence is the reason for their business model.  Some wholesalers do allow subsequent buyers to finance their purchase but often times the timelines on these types...

5 Ways Homeowners Price Their Home Too High

5 ways homeowners price their home too high

5 Ways Homeowners Price Their Home Too High 

One of the key aspects of listing a home for sale is setting the right price.  Price your home too high and it will result in the home sitting on the market getting little to no attention.  The longer your home sits on the market to more buyers begin to think something is truly wrong with the home and they will be less likely to want to visit. Just as with anything sales related selling a home is about generating exposure for your home and getting as many qualified buyers through as possible in order to increase your chances of getting an offer.  Price the home too high and qualified buyers will know to steer away from the home since other homes in similar style and condition will be more cost effective and get them the same thing.  This article explores some of the common ways homeowners get the price of their home wrong which can lead to unsold home syndrome.

Basing Your Home’s Price On The Amount Spent On Updates and Upgrades

Setting a price for your home as the price you paid for it plus adding to that any money you spent to update and upgrade the home is the wrong pricing strategy to use.  If you have purchased the home while prices were at their peak that does not mean you can get the same price for it today. Homes and neighborhoods do not always go up in price.  As recent history has shown us prices can go down for particular homes.  Homes that have not been kept in good condition and homes in neighborhoods or locations experiencing a downturn due to any number of reasons do lose value.  So pricing based on what you paid for the home plus upgrades will be the wrong way to price a home a majority of the time.

Pricing Your Home Based...

Does An Open House Make Sense When Marketing A Home For Sale

does an open house make sense for marketing a home for sale?

Does An Open House Make Sense When Marketing A Home For Sale?

In the past when there was no Internet for marketing homes the open house was a great way to get many people into a home at one time in order to help get it sold.  Advertising in local newspapers could be expensive so not many pictures of the home would be able to get published.  Advertising in local magazines also would be expensive but would be generally slow since magazines published usually no more than once a month.  As a result many agents would advertise their open houses or host open houses at one time in one neighborhood in order to maximize on homebuyer foot traffic.

Since the internet has taken over as the go to source for home marketing the use and need of open houses has declined greatly.  This article explores why open houses are no longer commonly used and some reasons why homeowners may want to completely pass on it.

How Are Homes Marketing On The Internet Today

With over 90% of home shopping starting online it makes sense for the home seller and their agent to focus on the place where most of the buyers will be looking.  Starting with a clean and de-cluttered house the pictures of a home online are what will make or break a sale.  Clean freshly painted rooms that show the space available in a home make for great photographs that allow homebuyers to see the potential of a house.  Using great photo gear to help take great photographs will translate into interested buyers so make sure the photographs are taken during the best time of day with the best quality equipment in order to show the features of a home.

Video is another huge selling point for many homes especially with video that help captures the flow and layout of...

Great Tips For Improving The Curb Appeal Of Your Home

curb appeal tips for selling your home

Great Tips For Improving The Curb Appeal Of Your Home

Curb appeal generally means how a home looks while seeing it from the street.  A home’s curb appeal is one of those things that a home has or either does not have.  While technically there can be an in between status of curb appeal where it is not completely bad that is not what makes buyers stand up and take notice.  Homes with great curb appeal present well in photographs which do grab the attention of homebuyers online as well as in person when they come to visit.  This article will help you learn how to boost the curb appeal of your home so everyone takes notice.

Cleanliness Of The Landscape

One of the easiest things to do with your yard to improve your home’s curb appeal is make sure it is clean.  What that means is making sure no dead plants or trees are present anywhere in the yard. Trash as well should be picked up otherwise the home may have more of an abandoned property look than one of a lived in and cared for home.  Often times the trash may not necessarily be the homeowners doing as based on the traffic from the street others may throw trash onto the property for “convenience” sake. Regardless of who put the trash in the yard in the first place the homeowner still should strive to keep the yard clean as that adds to the appeal of a home.

Especially right after winter time or during periods of drought grass, bushes, shrubs, plants and trees may die out.  Leaving the dead vegetation in plain view is a major detractor of curb appeal.  Potential homebuyers may think since the homeowner did not care enough to clean up their yard how must the rest of the home look and would be more likely to opt not to look further in that...

How To Deal With Offers When Selling Your Home

how to deal with offers when selling your home

How To Deal With Offers When Selling Your Home

When selling a home the ultimate goal is to get an offer from a buyer that meets all the requirements of the homeowner.  Depending on the market type, whether a seller’s market or a buyer’s market, the offers may not be at the asking price.  Homeowners have a number of options for dealing with offers when they come in and this article explores in depth what homeowners can do when they do receive one or more offers on their home for sale.

How Will Offers Be Presented?

In order to be legal and enforceable in court all offers for real estate must be presented in writing.  Most states consider electronic versions of the forms to be considered “in writing” and even the digital signatures that go along with the electronic forms are acceptable.  The buyer can present verbal offers to the seller and the seller can even accept a verbal offer verbally, but until written down the offer and acceptance is not valid.  A court of law would not find an enforceable contract where there is only verbal offer and acceptance.  So the best bet is to make sure there is a written contract that covers the terms of a verbal offer. 

Sometimes buyers just want to test out the waters and see if the sellers would be willing to accept an amount offered verbally.  They may send an email or have their agent send an email or make a phone call to see if the seller would take a certain amount to sell their house.  Even if the seller states yes they would, until the offer is reduced to writing with signatures on the offer documents it will not be valid as noted above.  Email, text messages, social media messages and similar means of communications would not be considered...

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