What Is A Buyer’s Persona and Why Should Home Sellers Care
In marketing speak a persona is a particular set of customers that are grouped together in order to better sell to them. Home sellers would be wise to understand what type of persona would be interested in buying their home. For instance if one is selling a luxury home marketing to those who are luxury home buyers makes the most sense and represents the most effective use of marketing dollars versus marketing to everyone and anyone that wants to buy a home. With luxury homes costing what they do it does not make sense to market to those who are looking for an entry level starter home. Home sellers need to focus on the right persona in marketing their home and as a result there is greater chance the right buyer will come along ready to make an offer.
How To Target The Right Buyer
Given an unlimited amount of money for marketing purposes home sellers and/or real estate agents can advertise a home for sale all over the world without regard to who is seeing the message. The reality is there is a limit to the amount that can be spent on marketing and as a result those marketing dollars need to be effectively spent to target the right buyer who would be interested in buying the home. Therefore it makes sense to figure out who the ideal homebuyer is and where do they go to find information on homes they potentially want to buy.
A majority of buyers (more than 80%) begin their home shopping online. What that means is in some form or another they are actively looking for homes via their laptop/desktop computer, tablet or mobile phone. The traditional...
Preparing Your Home For A Quick Fall Sale
Whether your home is making its debut for the first time on the market in the fall or maybe needs to be re-listed after having expired with no offer getting the home marketing presentation done right can help ensure success. A fall time home sale does require somewhat different preparation in order to attract the right buyers. By ensuring your home is better than every other home out there on the market and primed for a fall sale will result in a quick sale.
Should You Sell Your Home In The Fall?
The first question many homeowners ask is if they should sell their home during the fall. The fact is homes sell throughout the year. Depending on one’s location there may be a peak season when the most homebuyers are out shopping for homes and as a result that season has the greatest number of home sales. For the Greater Cincinnati, Ohio and Northern Kentucky area the peak season for selling homes is during the spring. During the springtime many families are shopping for homes so they can get moved in prior to the start of the school year in the fall. Moving during the fall can often be disruptive to children and could potentially force the children to change schools during the school year which most parents want to avoid.
Seasonality wise with fall and winter being colder and there being greater chances of rain or snow (depending on one’s location) homebuyers may not be as up to buying a home during the colder seasons. There being fewer buyers out during the fall also may mean in order to get sold...
Do You Need An Open House To Sell A Home?
In the past when real estate was mainly advertised through the newspaper and listings came in an actual soft cover book published on a weekly basis, open houses were a great tool to get buyers in the door to show off a home. Generally those listing books included only one picture of the front of the house and had statistics about the house in general (bedroom count, bathroom count, square footage and more). In order for buyers to get a real feel of the home it had to be visited in person. What better time to get a bunch of buyers into a home than during an open house.
In the current days of the Internet with high definition photography, videos, 3D tours, virtual reality tours, aerial tours and more buyers are better able to get an overall view of a home and better decide if they want to see it in person. If a buyer does decide they like a home they are more likely to want to view the home when no one else is around to obstruct views or make them feel rushed in seeing parts of a home. Where open houses were needed in the past, in this current market their use and effectiveness is not as high.
What Types Of People Come To Open Houses?
To truly understand whether an open house is a good idea it helps to have an understanding of who comes to open houses and what their motivation is. When one hosts an open house it truly means the house is open to anyone and everyone to walk in and tour to their heart’s content....
When Is The Best Time Of Year To Sell My Home?
Home sellers often wonder when is the best time to sell their home? While there are many who will say now or anytime is the best time to sell one’s home there are times where homebuyers are out in full force looking to actively move. For Greater Cincinnati home sellers, the best time to sell a home is during the early to mid-spring time period. Every state and real estate location is different though and this also depends on the type of area the home is located in.
Why Some Markets Have Different Peak Seasons
A home located in a retirement community is definitely going to have a different peak buyer time as compared to a home located in a neighborhood where local schools are one of the big draws. Those parents wanting to move into a new home before the new school year starts will want to buy a home in spring or early summer in order to make sure they settle in prior to the start of school. Those looking to move into a retirement community may be looking to move before the weather gets cold. Again this will entirely depend on where the communities are located. Retirement communities in Florida will be different than retirement communities in the Greater Cincinnati area due to different climates.
For those markets where schools are the primary motivator for people to move in, then spring time can be peak shopping time where the most home buyers are out looking for a home. Home sellers can ...
Should I Have Aerial Photos Or Videos Taken Of My Home For Sale?
The latest and greatest real estate marketing techniques include virtual reality video, 3D video, high definition photography and aerial photographs and videos. Aerial photographs and videos can present an overhead view of homes and the surrounding features. Aerial pictures of a home are not necessary for every home and in some cases should be the last thing home sellers should pay extra for since it adds very little to the marketing of the home.
What Kinds Of Homes Would Benefit From Drone (aerial) Photos and Videos?
Homes with a few accessory features in and around the home are great to show off from above so buyers know where the pool is in relation to the main home or where the basketball court is in relation to the garage. An overhead view will also let buyers know how much land is available with a particular home. Luxury homes with plenty of land and outdoor recreation amenities are great to show off from the air.
Aerial photos are not just for luxury homes but often times luxury homes have features that luxury buyers will be better able to appreciated when seen from above. Aerial photos/videos of non-luxury homes with great yards, landscaping and recreation amenities may also present well in a marketing package when done correctly. For example a water front home will show off great from above where the surrounding body of water is a sight to behold. So don’t think just because a home is not a luxury home that aerial videos are not needed.
What Kinds of Homes Should You Skip Drone (aerial) Photos and...
What To Expect When Listing Your Home For Sale With A Realtor
New home sellers or those who have not sold a home in a while may be wondering what the process is for selling a home with a Realtor. While each Realtor may have a different process for the most part Realtors will visit a seller’s home for a listing appointment where they will provide a listing presentation, do a walkthrough of the home. If the home and seller are ready to go the Realtor can start the process of getting a home listed for sale. Once the listing agreement is signed the Realtor will take measurements of important rooms in the home, gather other facts about the home and either take pictures/videos of the home or arrange for a photographer to come out and take the pictures and videos.
The length of time of the entire process of getting a home onto the market depends when the Realtor is first called to the home and the level of readiness the home is in. If a home is not ready due to need of repair and/or other work to get it ready the Realtor will offer advice on how best to repair and stage a home. This process can take a couple of weeks depending on the speed and motivation with which the seller is able to work on what is needed to get ready If a home is ready to go onto the market then a Realtor can have a home listed for sale on Internet websites within 1-2 days.
What Is A Listing Presentation?
When a Realtor comes to the sellers’ home the first time they will usually bring with them a booklet with their listing information or will show a listing presentation on a digital device. The presentation...
6 Reasons Why Your Home Expired Without An Offer
When a home listed for sale expires off of the market without so much as an offer there are a number of common reasons as to why that happened. Some of the causes of having an unsold home are the responsibility of the real estate agent if there is one involved. Other aspects of selling a home are done in coordination with the real estate agent but is the primary responsibility of the home seller (setting the listing price for example). If a home seller still has in mind the goal of selling their home this list of six common reasons why a home does not sell will help home sellers get back on track and get their home sold.
Overpricing is one of the main reasons a house will not sell. Homebuyers are looking to get the best value for their money when buying a home and go in fully informed with regards to home prices and features. Regardless of how many upgrades, add-on features a home has if the price is not in line with other homes in the neighborhood it will not sell.
Many neighborhoods have a tendency to have similar houses, similar quality and design. If one house in the neighborhood has been upgraded that does not necessarily mean it will be able get a premium price for that neighborhood. The upgraded home may be sold for a little more money than other non-upgraded homes in the neighborhood but it will not be that much more. The average price of a home in the neighborhood becomes a point where any home priced higher must show the true value through upgrades in order to entice a buyer to make an offer. ...
Marketing Strategies Expert Realtors Use To Help Sell Your Home
Selling a home is not a simple matter of taking a few pictures, putting it up on the Multiple Listing Service (MLS) and then the home will sell. It takes much more effort to effectively get a home sold than just taking a few pictures and throwing the information about the home on a few websites. Expert Realtors know these techniques like the back of their hand and must be continually flexible in their strategies in order to sell any type of home during any time of the year or during any market condition. While these strategies presented here do represent what expert Realtors will do, only by working with one of these expert Realtors can home sellers realize all the benefits of these time tested marketing strategies.
Every Real Estate Market Is Different
First thing to realize is that every real estate market is different. Even within the same metropolitan area different locations will require different marketing strategies. Hot neighborhoods where properly priced homes sell in a matter of days can be right next to neighborhoods where homes take weeks or months to sell. Realtors who work in the local area understand the local differences between neighborhoods, cities, and localities and know that while some strategies will work in one area a totally different strategy may be needed in the neighborhood next to it.
Home Pricing As A Marketing Strategy
Believe it or not home pricing is an area that is of importance...
What To Clean Up When Preparing Your Home For Sale
Getting a home ready for sale involves many different things in order to present the home in the best possible light to all potential home buyers. Unless you are selling your home as-is proper presentation ensures buyers look primarily at the features of the house so they can determine whether or not the home will work for them. Distractions from an unclean house means buyers may decide to look elsewhere under the impression that an unclean house was not well cared for in other ways. A clean home also looks great with high definition pictures for buyers who are looking on the internet for a new place to call home. Cleaning ones house prior to putting it up for sale and keeping it clean during the showing process is a critical staging step that all homeowners should do and the following areas are important areas to clean up.
Floors and Carpeting
Starting from the bottom and working up the first thing to clean would be carpet and flooring. For carpets that are not heavily soiled, stained or torn having the carpets steam cleaned and deodorized will go a long way to freshening up a home. If carpets have stains, deep odors contributed by pets, smoking that will not come out with steam cleaning or large tears and heavy wear then new carpet should be installed. New carpet with neutral colors will help improve the look of a home and home buyers will appreciate getting a home with new carpet installed.
Hardwood flooring with minor wear which still retains its color can be refinished...
5 Reasons Why Your Pending Home Sale Can Fall Apart
5 Reasons Why Your Pending Home Sale CAN Fall Apart And How To Prevent It
Selling a home is not a fast activity like going to a store and buying a new television. In most cases you go to the store pick out what TV you want and after paying for it you can leave and enjoy the TV. Selling a home on the other hand is a more involved process. The instant an offer is accepted by the seller there still is a period of time where the deal to purchase the home can fall apart. Here are the main areas where a home sale can fall and how to avoid those pitfalls.
Every house that is going to be purchased with the use of a mortgage loan needs to be appraised in order to ensure the amount being lent to buy the home is not more than the actual value of the home itself. Mortgage lenders are able to lend for long term periods and with low interest rates due to the fact that if the borrower can no longer pay for the mortgage loan the lender can foreclose on the property. After foreclosing on the property the lender should be able to recover some if not all of the money lent for the purchase of the home.
The mortgage lender will order an appraisal to be performed by a licensed appraiser. The appraiser will look at the condition of the home as well as look at the updates and upgrades that have been made. Through the appraisal process the house is compared with recent sales of homes which are similar to the home being evaluated and provide...
5 Smart Strategies For Selling Your Luxury Home
Selling a home involves quite a bit of preparation in order to make sure you are presenting the best possible product. When it comes time to sell the home you will need to think of it as a product since ultimately that is what it is in the buyer’s minds until they buy it and make it their home. Taking it one step further a luxury home is also a product, but one that needs to be elevated much more since buyers for luxury homes are looking for specifics in a home and want something that will justify the price. The following strategies are designed to help luxury home owners elevate their home so that when buyers visit a home the home in person they can sell the luxury difference.
Luxury Home Photography and Video
As a Cincinnati, Ohio Luxury Realtor I have been asked about what differences are there in marketing a luxury home versus marketing a non-luxury home. The differences can be minor such as having more pictures of a luxury home versus a non-luxury home. One of the main reason a luxury home has more pictures is usually because luxury have more features and amenities to show off compared to non-luxury homes. Buyers looking for those luxury features and amenities will first want to see them in pictures before they decide a home is worth visiting in person. If the pictures can’t keep the buyers attention then the luxury real estate agent may not doing their job.
Photography and videos of a luxury home must be top notch and your typical point and shoot cameras or low light cell...
How Do The Holidays affect My Home Sale?
As an Anderson Township, Ohio Realtor I get asked many times what is the best time of the year to sell a home? Many homeowners believe that since it is Fall and Winter and especially getting close to the big holidays like Thanksgiving, Hanukah, Kwanza and Christmas it is better to wait and not have one’s home listed for sale since there are fewer buyers ready to buy a home. While it is true there are fewer buyers looking to buy a home during the holiday season that does not mean all home sales come to a standstill and nothing gets sold. In fact many homes do sell and close during this time of year and if you are serious about selling your home, any time of the year is a good time to put your home on the market for sale.
The Types Of Sellers Looking For A Home During The Holiday Season
Parents with school age children are a smaller percentage of those looking for a home during the holiday season but that does not mean they are not shopping at all. For those parents who have sudden job moves or need to move to be closer to relatives for whatever reason they need to find a home now. There are those parents too who can afford to buy a home they like now and move into it when they are ready come springtime.
Other buyer categories include married couples without children, empty nesters looking to downsize or right size as well as unmarried individuals looking to settle down and have a place to call their own. ...
Safety Tips For When Your Home Is On Sale
While the process of selling your home is not necessarily an unsafe one that does not mean you shouldn’t be taking safety tips to protect your loved ones and personal belongings. Some of these tips have dual purposes too in that not only do they help increase you safety during the time your home is on sale but also serve a purpose in making your home more appealing to buyers. By following these tips you can better protect yourself and ensure a smooth home sale process.
Put Away Your Collectibles and Valuables
This is one of those areas as noted above where putting away your collectibles and valuables means more safety and security for you and improves the look of your home for buyers. Your valuables and collectibles need to be put away to keep them out of sight from envious eyes who might think they look better with them than with you. Maybe most of the buyers in your area are honest and will leave your valuables alone but that does not mean their kid’s might not think your classic model car collection does not look fun to play with. Anything valuable or pricey needs to be put away, preferably stored outside of the house where it is not seen.
Part of the putting away of collectibles relates to the decluttering step that is recommended for homes being put up for sale. In addition to there being a lower chance of theft when the valuables are put away the space looks more open with fewer things in the home. Buyers need to imagine themselves and...
Fall Home Selling Tips
While springtime in the Greater Cincinnati, Ohio and Northern Kentucky represents the peak time for home sales and purchases the second most active time for buying or selling a home is in the Fall. There are some different considerations to take into account when selling your home in the Fall in terms of home preparation and curb appeal. The most important fact to understand is through proper home preparation, regardless of the season, you can maximize the amount of buyer traffic you get and help increase the price you can get when selling your home.
Fall Time Curb Appeal
Curb appeal is something that should not be neglected during any season. Curb appeal is what draws buyers in when they drive by a home and usually the first picture they see of a home on the Internet is one of the front of the house. Therefore getting your curb appeal correct is critical to help your home standout amongst the other homes listed for sale.
While the weather is still cooperative keeping your grass properly mowed and edged helps keep a nice groomed look to your home. Watering your lawn so it greens up or remains green is also an important thing to do since dry or dead patches of lawn tell a story of homeowners who did not care to work on the outside of the home so the inside may also have some problems as well. If you do have dry/dead patches of lawn get some quick grow grass seed repair kits that cover up those dead spots by allowing new grass to come in quickly.
Another important tip is to make sure to keep the falling leaves cleaned up. Whether you have leaves on the ground or leaves collecting on your roof or...
How To Sell A Home With Kids
Selling a house is challenging in and of itself, but when you add to that young kids who live in the house your challenge level goes up. Not only do you have to depersonalize and declutter your home you also have to take into account your children still want to play with their toys and may not be that eager to help you clean up for a late notice showing appointment. Rest assured you can still get your home ready for sale and keep it ready for showings with the following great tips.
Explaining The Home Sale Process To Your Kids
One key aspect to selling your home with kids is explaining to your kids the fact that you are selling your home and the reason for selling your home. While this is also age dependent the level of explanation may be a simple one of we need to sell our home to move for a job, to get a bigger house, to get some other features in a home not currently present in the home you live in or something else. Older children may need a little better explanation as to the reason why a larger home is needed like due to a growing family we need more room for you and your friends to be able to hangout or due to a better job opportunity the family is moving to a new area to start a new adventure.
Kids need assurances that too many changes are not happening at once or these changes are not that great. If the move is local kids knowing that they will still be close to their friends and in the same school can help them feel more at ease about the transition. Where the move is a greater distance, then explaining to children the reason for the move can help children them to understand what is going on and the family as a whole is...
10 Important Real Estate Seller Terms To Know
When selling your home you will encounter many different real estate seller terms used during the process. By knowing what the terms mean and how they apply during the home sale you can understand what is going on and make sure you do what is needed to keep your home sale on track. Be sure to also check out important real estate terms to be familiar with and important mortgage terms to be familiar with for more real estate terminology.
Breach of Contract – Breach of Contract refers to the event where any party to a contract indicates verbally or through actions that it does not intend to complete the contract. In the case of a home sale an example of breach of contract would be the buyer telling the seller they no longer wish to purchase the home because they found another home they like better. Once the buyer and seller have entered into a contract both parties must perform the actions required of them by the contract. A breach of contract can result in a lawsuit to force the non-performing party to perform or to seek damages for failure to perform.
Contingency Offer – A Contingency Offer is an offer to purchase a home with conditions that must happen first before the home will be purchases. Sometimes home buyers will make an offer to purchase a home that has the condition that they first be able to sell the home they own. If the buyer’s home sells then they will proceed...
Tips For Picking The Right Realtor To Help Sell Your Home
At times picking a Realtor can seem like picking apples from a barrel. On the surface what you get may be a nice shiny apple, but until you look underneath the skin you are not able to see the worms that have ruined your apple. Finding the right Realtor like finding the right apple means spending more time than just looking for the one that is the shiniest, you need to look a little closer and below the surface to see what you are getting. Finding the shiniest Realtor may not help you have a successful home sale especially if one of the many steps in a home sale/purchase is missed.
Do Realtor Metrics Matter?
Often times Realtors will talk about their statistics and use that as a marketing tool for their services. As with any statistics you need to look beyond the numbers and try and understand what is really being measured. A brand new agent who has only had one listing and was successful in selling that listing now has a track record of being 100% successful. That does not necessarily mean that agent will be successful with their next listing.
Even an experienced agent who claims they have a track record of selling 100% of their listings may not be being entirely honest if they are excluding listings that expired and went on to relist with someone else. They indeed may be selling 100% of the listings they have had but by not knowing how many expired and went somewhere else or how long it took them to sell those listings you are not getting a good idea of how successful that agent really is. If the Realtor took more than 6 months to sell most of their listings that could indicate a Realtor who does not know how to market well and is instead...
The Science Of Selling Your Home
The process of selling one’s home involves more than just pricing it and advertising it on a few internet website and hope the buyers will come. Many additional factors also play into how quickly and for what price a home will sell for. The goal for selling your home is to bring in that buyer who likes what they see enough to make an offer on your home. Depending on how your local real estate market is or the condition of your home the process of getting a buyer in and getting them to make an offer can vary. The below factors represent the key factors behind selling your home that can make or break your home sale from the get go.
Drawing In Buyers
Pricing is always a factor in the selling of a home. Price a great home at a dollar and it will sell very quickly after you put it up for sale. On the opposite end price a $250,000.00 home for one million dollars and you will likely get no buyers or the only buyers who do come are those curious enough to see what about a $250,000.00 home makes it worth one million dollars to the seller. Pricing a home correctly is part science since it involves looking at similar home sales from recent past sales to help set a price. Just as if you price a $250,000 home for one million dollars you will not get any serious buyers nor will you get any offers, the challenge then is to properly price your home so you can attract the right kind of buyers who are ready to make an offer. Proper pricing is best done by hiring a local expert Realtor to help you out in the selling of your home.
The condition of your home is a key...
Home Pricing Tips To Help Your Home Sell
The top thought going through minds of most sellers during the initial phases of getting their home ready for sale is how to price my home for sale. Determining a price to set for your home that you are about to list for sale is not as easy a task as it sounds to be. Pricing based on how much you paid for the home and adding in the money you invested in improving and maintaining the home is not a realistic method to pricing your home. Neither is looking at statistics like price per square foot of homes in your area a good means to determine your home price since the price per square foot is a very general measure and does not take account of the condition of the homes. Pricing your home needs to come from a detailed analysis of comparable existing home sales in your area along with a consideration of the condition of your home.
Uniform Neighborhood Pricing Comparisons
Your neighborhood is a good place to start getting an idea of how your home should be priced. In neighborhoods where homes are similar in nature in terms of looks, size and age you can generally get an idea of what the upper and lower price range of homes should be by looking at the sales history for the past 6 months to 1 year. Simply look for the lowest price home and the highest price home that sold in your neighborhood and you have narrowed down where you should be pricing your home at. If your neighborhood does not have any recent pricing data to compare your home to then you will need to look at similar surrounding neighborhoods in your city and/or county.
Keep in mind certain...
Divorce And Selling Your Home
Getting a divorce can be a stressful event, add on top of that the need to sell a family home as part of the process and the stress can get even higher. You may wish to sell your home in order to not be reminded of the past or you may need to sell it since you can no longer afford the home on one income and don’t want to end up in a house poor situation. In order to get your home sold you need to proceed in unemotional manner since in the long run you will be better off without a home that costs you more than you can afford or one that leaves you with bad memories.
Work With A Realtor When Trying To Sell A Home During Divorce
By working with a Realtor you have a professional on your side whose job it is to help you sell your home. Your Realtor should be a neutral party who takes no sides between you and your spouse. If you have a friend whom you are considering hiring to sell your home you may want to think again. As a friend do you want that Realtor to get dragged into the middle of your battle with your spouse? That Realtor maybe be the friend of one spouse in particular and as a result unintentionally side with that one spouse due to friendship which could end up being a mistake when it comes down to advising on important decisions as related to your home sale. By having a neutral Realtor help you in selling your home you ensure none of your friends get dragged into a messy relationship issues that will only serve to bog down the process of selling your home.
A Realtor will help insulate you from prodding questions that buyers may ask and which can result in offers that...